Starting in 2017, Snusha was already a household name among women in Pune. With the new store, the idea was to provide high-end and exclusive collections of Handloom Sarees, Lehengas & Gowns sourced from all over India. The new store on Bhandarkar road was launched to elevate the experience and bring to the market very exclusive pieces from across India. The store was inaugurated by Shilpa Shetty.